Whether you need to market yourself or your business you're going to need a marketing plan. I wanted to share a marketing template that I found very helpful for developing a marketing plan. While it is tailored towards real estate agents, I think it can easily be applied to loan officers.
I'm also including a video featuring Donald Miller, author of Building a Story Brand. His book really helped me create marketing collateral with a clear and concise message. I highly recommend it for those of you running, or planning to run your own business. If you don't have time to read the book, the video adequately captures the key takeaways from the book.
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